The Media Ecosystem: What Ecology Can Teach Us about Responsible Media Practice (Manifesto Series) Antonio López

ISBN:

Published: July 10th 2012

Kindle Edition

209 pages


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The Media Ecosystem: What Ecology Can Teach Us about Responsible Media Practice (Manifesto Series)  by  Antonio López

The Media Ecosystem: What Ecology Can Teach Us about Responsible Media Practice (Manifesto Series) by Antonio López
July 10th 2012 | Kindle Edition | PDF, EPUB, FB2, DjVu, AUDIO, mp3, ZIP | 209 pages | ISBN: | 5.27 Mb

In The Media Ecosystem, Antonio Lopez draws together the seemingly disparate realms of ecology and media studies to present a fresh and provocative interpretation of the current state of the mass media—and its potential future. Lopez explores the connections between media and the environment, arguing that just as the worlds powers have seized and exploited the physical territories and natural resources of the earth, so, too, have they colonized the cultural commons—the space of ideas that everyone shares.

He identifies the root of the problem in the privileging of mechanistic thinking over ecological intelligence, which recognizes that people live in a relationship with every other living thing on the planet.In order to create a more sustainable media ecosystem—just like the preservation of organic ecosystems—we must reconnect our daily media activities to their impact on others and the environment.

To become organic media practitioners, we must become aware of the impact of media use on the environment- recognize medias influence on our perception of time, space, and place- understand medias interdependence with the global economy- be conscious of medias interaction with cultural beliefs- and develop an ethical framework in order to act upon these understandings.

Above all, Lopez calls for media producers and consumers alike to bring a sense of ritual and collaboration back to the process of communication, utilizing collective intelligence and supporting a new culture of participation. Containing both wide-reaching analysis and practical tips for more conscious media use, The Media Ecosystem is designed for all those who seek a more sustainable future.The Media Ecosystem is part of the EVOLVER EDITIONS Manifesto Series.From the Trade Paperback edition.



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